After Susan Yee had trouble finding cosmetics that blended well with Asian skin tones, she founded Zhen Cosmetics, a Minnesota firm that produces hypoallergenic cosmetics designed specifically for Asian$-$American women. The company distributes its cosmetics exclusively through its website. By developing a line of cosmetics for Asian$-$American women, Zhen Cosmetics is using $\_\_\_\_\_\_\_\_\_\_$ segmentation.

Question $13$ options:

geographic

behavioral

demographic

psychographic

economic