After ten years as a civil litigation associate for a national law firm, you start your own law practice. To attract clients, you ask friends and family to "spread the word that you have started a practice specializing in personal injury law." Your sister works at a hospital emergency room as a nurse. Whenever she interacts with a patient who shares that they were in an accident, she calls you immediately. You show up at the hospital and immediately give your business card to the accident victim. You tell them about your law firm practice and encourage them to get a lawyer.

Is this proper conduct? (ABA Model Rule 7.3)