After test driving a few vehicles, visiting websites, and reading expert reviews, Carlos narromed his choice to three options: Ford F$.150,$ Chevrofet Silverado, and GMC Sierra $1500.$ Carlos believes these three vehicles are fairly comparable on his primary critera of performance, off$-$road capabilities, fuel efficiency, and towing capacity. What stape in the consumer decision$-$making process is Carlos in$?$

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