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After the release of the movie E . T . , sales of Hershey's Reese's Pieces soared. Mars, the makers of M&M ' S ,

After the release of the movie E.T., sales of Hershey's Reese's Pieces soared. Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. This is an example of product placement.
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