"After waiting a long time, finally the iPhone 14 is officially present in Indonesia. Previously, the iPhone 14 only opened for an order period on October 28, 2022. Currently, iPhones can be purchased directly at official stores or at other distributors that sell official Apple products. The iPhone 14 itself has new features from the previous Apple series that are attractive to the public."

Do an analysis of the differences in digital marketing carried out by Apple compared to the Samsung phone brand which makes this product have a high level of awareness and interest for the public. The analysis is carried out by involving the marketing theory that has been studied previously.