After watching the frontline episode \"The Persuaders\" answer 2 of the following 4 questions in a formal essay format. Be sure to use complete sentences and paragraphs in your answers. . The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago? . In "The Persuaders,\" marketer Kevin Roberts uses the term \"lovemark\" to identify brands to which people are loyal even when devotion is not logical. Are there brands (or music) to which you are devoted? When you stop to think about it, is your loyalty to any particular brand logical or a \"lovemark?\" If purchasing a particular brand isn't logical, why would you (or other people) do it? . Advertising executive Douglas Atkin argues that purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders. What provides you with a sense of belonging or identity? What role, if any, does marketing play in what you identify with or where you hang out the most? Douglas Rushkoff asks, "What happens when advertisers assume the roles of our writers, journalists, and entertainers?" How would you answer him? Level 1 Level 2 Level3 Level4 Communication 1'10 Expresses ideas and marketing strategies with limited clarity Promotion terms, word choice, spelling and grammar are unsatisfactory Produces writing with limited organization Expresses ideas and marketing strategies with some clarity Promotion terms, word choice, spelling and grammar are satisfactory but should be improved Produces writing with some organization Expresses ideas and marketing strategies with considerable clarity Promotion terms, word choice, spelling and grammar are good but could be improved Produces writing with considerable o anization Expresses ideas and marketing strategies with a high degree of clarity Promotion terms, word choice, spelling and grammar are very good Produces writing with a high degree of organization