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After watching the video, read the Starbucks case study found on pages 6 and 7 in your textbook, and then answer the following questions: To
After watching the video, read the Starbucks case study found on pages and in your textbook, and then answer the following questions:
To what extent can management expertise in general, and change management expertise, translate from one company to another?
What elements of Roz Brewer's approach to change management do you believe would be translated easily within an organization? Support your answer.
Do you think senior executives should be as closely involved with the frontline daytoday operations of the business as Brewer was? Why or why not? What impact does the involvement or lack thereof have on change management?
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