Question
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
- Was this a discretionary purchase? Explain.
- Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
