After years of losing share of the coffee business to McDonalds, Tim Hortons has decided to fight back with a new more premium retail coffee concept to compete with McDonalds successful McCafe. As Marketing director, you need to develop the marketing plan for Tim Hortons new coffee concept. You will need to define the following as you build your marketing plan:

What is the marketing objective:

What will you call the new coffee concept: 

What is the unique selling proposition: 

What are 4 possible Market Segments:  

Who will be your target market:

What is the positioning statement: 

What is your 4  marketing Plan Product 1 2 Place 

Price  

Promotion 

Given Tim's past issues with franchisees, how do you launch this concept to keep franchisees engaged:1 What environmental, societal and governance issues will you need to address as you launch this concept: