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After years of phenomenal growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas
After years of phenomenal growth, Taco Bell is branching out from traditional single-purpose stores.
Its uses kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even
in-school lunch programs. In only a few years, it has more than quintupled its points of access. It aims to
have 200,000 outlets; most of which will be nontraditional. What type of distribution does Taco Bell
appear to be moving toward to get its products to market?
a. intensive
b. selective
c. market-focused
d. exclusive
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