Question
After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas
After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses
kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even inschool
lunch programs. In only a few years, it has more than quintupled its points of access. It aims to
have 200,000 outlets; most of which will be nontraditional. What is Taco Bell potentially producing among
its franchisees and other distributors of Taco Bell products?
a. vertical conflict
b. cognitive dissonance
c. supply management divergence
d. horizontal conflict
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