Question
After you purchased a flannel coat from the retail clothing chain Zara, you got an email from Zara with the subject 'Boost the look'. The
After you purchased a flannel coat from the retail clothing chain Zara, you got an email from Zara with the subject 'Boost the look'. The email showcased different shoes from Zara that would match the coat. What type of promotional strategy is this?
Above-the-line promotion
Sales promotion
Below-the-line promotion
Through-the-line promotion
Step by Step Solution
There are 3 Steps involved in it
Step: 1
The promotional strategy Zara is using in this email is most likely Belowtheline promotion BTL Heres why Direct Communication The email is sent direct...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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