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Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The
Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In such a situation, what should be Agathas Inc. pricing objective? Provide an explanation for your answer.
There are six types of pricing objectives that is useful to increase the profit of the companies which should be considered for pricing objectives. They are
- Selecting the price objectives
- Determining demand
- Estimating cost
- Analysis competitors cost, price and offers
- Selecting a pricing method
- Selecting the final price
can you please answer the question in the given points
thank you
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