A)Gen Zers are highly mobile, connected, and social. They base their purchases on ________.

Select one:

a. their parents' opinions

b. product research on their own

c. text messages

d. input from their friends

e. social media ratings

B)When are sellers most effective?

Select one:

a. when they focus more on cost to produce the product or service

b. when they focus more on their specific products and services

c. when they focus more on the benefits and experiences produced by their products and services

d. when they focus more on where their products and services can be purchased

e. when they focus more on the price of their products and services

C)A retailer with a value proposition is most likely to ________.

Select one:

a. offer consumers a balanced combination of product quality at a fair price

b. deny discounts to consumers to increase profits

c. offer consumers only those products that are associated with status and prestige

d. offer consumers superior quality of goods and services at a very high price

e. offer consumers low quality goods and services at very low prices