• Agency, including:
  • Why agency is the best way to organize your business relationship with the marketing company
  • What happens if the marketing company makes a deal with a social media influencer that goes against your instructions - who is liable? Do you have to honour the agreement made by the marketer on your behalf? Why or why not?
• How your relationship with the not-for-profit you chose should be organized and why
  • Please note this requires you to understand the different types of ways businesses organize their relationships with other organizations. This is not about hiring the not-for-profit, or starting a partnership or a separate corporation with them. Instead, there is a specific way they can join forces to further their goals - so you need to be able to identify that and explain why it is appropriate