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Aggressiveness Stability Innovation and Risk Taking Whi 6. Go to page 1 of Part 1 of the 2019 Annual Report (the 10-K portion). Quote

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Aggressiveness Stability Innovation and Risk Taking Whi 6. Go to page 1 of Part 1 of the 2019 Annual Report (the 10-K portion). Quote fully and accurately what is stated there. And did Herb Kelleher say exactly this in the videotaped interview? Do explain your answer. (2 marks) 5. Here is a chart of the seven dimensions of corporate culture which is typically used in Business Schools in relation to case studies of particular companies. Prepare a tabulation starting with Attention to Detail and proceed rightwards for all the dimensions indicated and offer a brief explanation as to whether or not each one most definitely applies to Southwest Airlines Co. (7 marks) Describing Culture -7 underlying dimensions Innovation and Rak Taking Attention to Detai Low High Low High Stability Organizational Culture Low High Aggressiveness I Low High Low Attention to Detail Outcome Orientation People Orientation Team Orientation Taking Outcome Orientation Low High People Orientation Low High Tan Orientation High

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