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Agrani is a leading brand of flour (atta) marketed by a well-known consumer company in India. The distribution of sales of the branded wheat category,
Agrani is a leading brand of flour (atta) marketed by a well-known consumer company in India. The distribution of sales of the branded wheat category, as well as Agrani, is given below. (a) Calculate the countrywide brand share of Agrani. (b) Calculate the brand development index (BDI) for each region. (c) If the annual growth in the branded flour market is assumed to be 10%, 12 forecast the demand for Agrani atta in the four regions of the country using the BDI method. [3] Branded Agrani Flour Sales Sales(to (tons per ns per Region month) month) North 4000 500 East 2000 100 3000 200 West 1000 50 South Total 10000 850
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