Agri advisory is the most sought-after information by Indian farmers. Currently, this advisory is widely available through govt. appointed agricultural officers, govt. media (conventional+ digital) and various Agri input company representatives . And in the recent few years, multiple Agri advisory startups have proliferated to disseminate advisory through mobile apps. However, there is still a clear need for farmers to access effective advisory for improved yields. And this establishes a clear business opportunity for AgriTech players to leverage Agri advisory as. hook.  

DeAth currently disseminates a flavour of advisory for cash and staple crops via its feet on street staff and mobile application. There are way too many metoo versions of such advisory apps on the app store. This makes it difficult forDeHaatapp to differentiate its offering and hence sustain the acquisition rate and retention rate. Above all of this, digital adoption among farmers is still nascent. 

 

1. Habit formation amidst farmer community to turn to digital avenues as primary channel for consuming agri advisory

2. Differentiate from the crowd to have sustainable acquisition costs and healthy retention rates

3. Use agri advisory as a hook to establish revenue channels like e-commerce, lending and personalised advisory to farmers.