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Agricultural Finance Assignment 3 Assessing Agricultural Lenders Websites For this assignment I would like you to evaluate the websites of 3 different agricultural lenders. There
Agricultural Finance Assignment 3 Assessing Agricultural Lenders Websites For this assignment I would like you to evaluate the websites of 3 different agricultural lenders. There are 3 different types of lenders, crown corporation (Farm Credit Corporation), banks (RBC, CIBC, TD, Scotia Bank, BMO, etc.) and credit unions (Meridian, Libro, etc.) You will choose one from each group, so FCC will definitely be one of them. Since you have more choice for the banks and credit union, choose one from each of those groups. As you look over the sites, I want you to focus on 3 things: 1. physical appearance and maneuverability 2. how big is the range of agricultural financing products offered 3. amount of information provided on their agricultural pages. For the assignment I want you to write a review for all 3 criteria on all 3 lenders that you have chosen. Your approach can be to highlight each lender and evaluate the 3 criteria for that lender, or highlight the criteria and comment on how each lender compared to one another. At the end, write a short paragraph on who would be your first choice if seeking out a lender and why. It can be as simple as something you saw on their website, or thats who youve always dealt with. The point is to see if the lender achieved their goal of making a connection with the reader. For item 2. I want you to discuss the range of loan and credit products offered by the lender. This means summarizing their financial products and what purposes they lend funds for. DO NOT LIST OR COPY AND PASTE THEIR LIST OF LOAN PRODUCTS. Copy and Pasting is clearly plagiarism. I also do not want the specific names of their loan products. I want you to discuss what they lend for in your own words such as livestock, machinery, young farmers, etc. Item 3. will have you discuss the type and amount of information on their website that relates to agriculture. Your review can be single spaced and will probably be between about 2 - 3 pages in length. That is only a guideline. Make it the length you need it to be to include the information that you feel is relevant. This assignment is worth 15% of your final grade and is due as part of the final evaluation.
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