Ah Ling buys a new pair of shoes from ShoeFactory, an online store. She logs in to ShoeFactory's website and finds that her homepage has been customized to display the status of her latest purchase. In this scenario, ShoeFactory is using $q,$ to exert influence over the decision$-$making journey.

a$)$ journey innovation

b$)$ automation

c$)$ proactive personalization

d$)$ contextual interaction

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