Ahmed charges different prices from his different customer based on their interest and approach to buy the product. Which of the following ethical principle he is not following?. O a. Every customer has different taste it is not wrong to fix different price to each customer b. A uniform price must be charged from all customers O c. Profit is earned only by fixing differences prices for different customer O d. It is right to do business by fixing different price for different customer Ammar tries to fool his customers by creating a false story about his products. He potrays that his products are demanded by filmstars just to be able to sell them at higher price. This action of Ammar is called?. O a. Integrity O b. Trickery O c Swearing O d. Hoarding