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Ahmed el Shatif sells life and disability insurance to members of a large union in the Willamette Valley region. His company is the only approved
Ahmed el Shatif sells life and disability insurance to members of a large union in the Willamette Valley region. His company is the only approved insurance vendor for the union. Although he is not competing against other insurance agents, his prospects are not required to buy any insurance coverage at all. He spends an average of minutes with each prospect, learning about their needs and explaining the various insurance products, and choosing the right combination for each prospect.
When attempting to close a sale, Ahmed should most likely do all of the following EXCEPT:
keep the prospect involved in the presentation
focus on a single point of greatest interest
recognize verbal and nonverbal closing clues
accommodate the buyer's communication style
reveal additional service and transaction fees
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