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Ahrendts and Bailey placed digital at the heart of Burberry s strategy. How important was digital in explaining the company s performance from 2 0

Ahrendts and Bailey placed digital at the heart of Burberrys strategy. How important was digital in explaining the companys performance from 2006 to 2014?
Do Burberrys digital capabilities meet the criteria laid out in the article Competing on Resources for a strategically valuable resource?
What data would you use to support your assessment?

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