Question
a)identify the major financial purchase you recently made.think about different types of factor that influence consumer behavior. b) identify four variable that influenced your purchase.for
a)identify the major financial purchase you recently made.think about different types of factor that influence consumer behavior.
b) identify four variable that influenced your purchase.for each variable, explain what it is and how it influenced your purchase.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
