Air canada is the company

Use this part to summarize the insights you gain from studying your SWOT table. What does the SWOT table tell you about where the brand should focus in its marketing strategies? You should be able to discussat least 6 key insights here (and more if you have them).

Analysis:Consider points such as (but not limited to):

• Which internal and external factors are most important to the brand's success/failure?
• What is the relationship between different points, especially across quadrants? e.g. Does something internal amplify or block something external?
• In what areas of the business should the brand focus in its marketing strategies? NOTE: Do not recommend specific strategies or tactics at this point, because you have not chosen a target segment yet; rather, discuss broader focus areas that deserve attention going forward.