Air France-KLM: A Strategy for the European Skies

1. Analyze each of the five business units separately (Air France, Air France Hop [HOP!], Joon SAS, KLM, and Transavia SAS [Transavia]) by identifying their target markets, business unit strategies, and resources and capabilities, strengths, and (potential) weaknesses
2. For each business unit(Air France, Air France Hop [HOP!], Joon SAS, KLM, and Transavia SAS [Transavia], determine whether the business has a competitive advantage and recommend strategies for going forward. To address the questions, you need to use VRIS analysis and then provide possible strategies for each business unit.