Question
Air Travel Inc. manufactures a wide variety of parts for commercial aircraft, including airplane engines. The component is purchased by OEM (Original Equipment Manufacturers) such
Air Travel Inc. manufactures a wide variety of parts for commercial aircraft, including airplane engines. The component is purchased by OEM (Original Equipment Manufacturers) such as Boeing, for use in the larger and more powerful outboards. The units sell for $10,000, and sales volume averages 2,000 units per year. Recently, Air Travels major competitor lowered the price of the equivalent part of $9,500. The market was very competitive, and AirTravel realized it had to meet the new price or lose significant market share. The controller assembled the following data for the most recent year:
Cost and Usage for Production of 2,000 Units:
Air Travel Inc. manufactures a wide variety of parts for commercial aircraft, including airplane engines. The component is purchased by OEM (Original Equipment Manufacturers) such as Boeing, for use in the larger and more powerful outboards. The units sell for $10,000, and sales volume averages 2,000 units per year. Recently, Air Travels major competitor lowered the price of the equivalent part of $9,500. The market was very competitive, and AirTravel realized it had to meet the new price or lose significant market share. The controller assembled the following data for the most recent year:
Cost and Usage for Production of 2,000 Units:
Standard Cost Actual Quantity Actual Cost
Materials $5,000,000 $ 7,000,000
Direct labor 2,000,000 2,500,000
Indirect labor 3,800,000 3,500,000
Inspection (hours) 1,000 500,000
Materials handling (number of purchases) 50,000 400,000
Machine setups 3,000 2,000,000
Returns and rework (number of times) 200 100,000
Total $16,000,000
Question:
Calcuate the target cost for maintaining current marekt share and profitability.
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