Air UK & Co PLC is an airline service company listed on the London Stock Exchange (LSE) and is based in the UK. It is a low-cost carrier and has firmly established itself as the UK's leading low fares scheduled passenger airline. The primary objective of Air UK & Co is to offer airline services at low fares to generate more passenger traffic, whilst maintaining the focus on cost containment and operating efficiencies. As the strategies, they developed have stimulated demand, Air UK and Co are now looking to invest in another listed company on the LSE which belongs to the economy/value class airline services and provides passengers with an economy class air travel experience. For this assignment, you are the finance manager of Air UK and Co and are required to develop the business proposal. Prepare a comprehensive presentation to assess the viability of the business expansion project The following requirements need to be addressed when preparing the presentation. Explain what is technical analysis in investment? And how it can guide the investment decision of the Air UK by exploring the following tools for technical analysis Dow theory Bullish trend and bearish trend Chartist method Charts and trade lines