Air Wickis anAmericanbrand of air freshener owned by the British companyReckitt. It was first launched by creator Guy Paschal in 1943 in theUnited States, and is now sold worldwide.

Question: In terms of segmentation, consider and analyse The Service Output Demand that I did 4 segments in Air Wick. Is each factor appropriate when that I considered Low/Moderate/High for them?

Table 2: Service Output Demand Bulk Spatial Delivery/ Assortment/ Customer Information Segment Breaking Convenience Waiting Time Variety Service Provision Young Families High High Moderate High High High Home Owners Low High High High High High Independent Living Low High High Moderate High High Institutional Buyers High High Moderate Moderate Moderate High