Air Zoo: Free Admission Promotion Instructions to Complete the Case Below is work to be completed for the case. Read the assigned chapters in their entirety before beginning work on the case. You are expected to answer in a comprehensive manner. Answers must contain applicable textbook concepts. The minimum page length requirement for this case is 4 complete pages. Including the actual questions in your document and other excessive use of white space does not help you meet the minimum length. So, do not include the questions. Simply number your answers. It is up to you as to whether you single or double space, use columns - however, please note, it is the content in your answers that determines your grade. You must use Word, 821 by 11 inches page size, with 12 pt type, and 1 inch margins format. Your completed work is due by 11:59:00 p.m. (Eastern Time Zone, U.S.A.) via canvas. I remind you that this is an individual assignment - no group work is permitted. You must adhere to the academic integrity policy for the course which is posted on the canvas site and contained in the syllabus, as well as the due date policy given in the syllabus. Review Questions for the Chapters 7, 10, \& 11 (20 points -4 points each) 1. Using Chapter 7, define and describe the concept of segmentation. List and discuss the criteria for effective business-to-consumer (b-to-c) segmentation. 2. Based on Chapter 7, create a simple outline that depicts the approaches to business-to-consumer (b-to-c) segmentation. For example, the outline should begin as follows: 1. Geographic Segmentation a. By Region b. By Density of Population 3. Based on Chapter 7, create a simple outline that depicts key b-to-b segmentation variables. For example, the outline should begin as follows: 1. Demographic a. Industry 4. From Chapter 10, what is the definition of a service? Identify and describe the 4 characteristics of a service. 5. Identify, define, and discuss each of the 5 pricing strategies identified and its corresponding pricing objective. (Chapter 11) Air Zoo: Free Admission Promotion Instructions to Complete the Case Below is work to be completed for the case. Read the assigned chapters in their entirety before beginning work on the case. You are expected to answer in a comprehensive manner. Answers must contain applicable textbook concepts. The minimum page length requirement for this case is 4 complete pages. Including the actual questions in your document and other excessive use of white space does not help you meet the minimum length. So, do not include the questions. Simply number your answers. It is up to you as to whether you single or double space, use columns - however, please note, it is the content in your answers that determines your grade. You must use Word, 821 by 11 inches page size, with 12 pt type, and 1 inch margins format. Your completed work is due by 11:59:00 p.m. (Eastern Time Zone, U.S.A.) via canvas. I remind you that this is an individual assignment - no group work is permitted. You must adhere to the academic integrity policy for the course which is posted on the canvas site and contained in the syllabus, as well as the due date policy given in the syllabus. Review Questions for the Chapters 7, 10, \& 11 (20 points -4 points each) 1. Using Chapter 7, define and describe the concept of segmentation. List and discuss the criteria for effective business-to-consumer (b-to-c) segmentation. 2. Based on Chapter 7, create a simple outline that depicts the approaches to business-to-consumer (b-to-c) segmentation. For example, the outline should begin as follows: 1. Geographic Segmentation a. By Region b. By Density of Population 3. Based on Chapter 7, create a simple outline that depicts key b-to-b segmentation variables. For example, the outline should begin as follows: 1. Demographic a. Industry 4. From Chapter 10, what is the definition of a service? Identify and describe the 4 characteristics of a service. 5. Identify, define, and discuss each of the 5 pricing strategies identified and its corresponding pricing objective. (Chapter 11)