AirAsia has revealed a new identity online as an ASEAN super app that offers more than just flight tickets. The airasia.com super app will provide a simpler, faster and more convenient user experience which features 15 different products and services under three main categories which includes travel, e-commerce and fintech. Demonstrate the process underlying Elaboration Likelihood Model (ELM) and use the ELM to construct strategies that can influence consumers' attitude towards the airasia.com super app.