AIRBNB is the chosen organization

• Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.
• Determine targets, timelines, and metrics for each objective.

Financial Objectives	Measures	Targets: Timeline/ Metrics
Increase market share	Total Revenue	Increase 5% in first year
Customer Objectives	Measures	Targets: Timeline/ Metrics
Increase customer value	Increase profit contribution per customer	Increase 5% in first year
Internal Business Process Objectives	Measures	Targets: Timeline/ Metrics
Decrease lead times for new contract implementation	Project implementation time frames	Decrease time by 3% in first year
Learning and Growth Objectives	Measures	Targets: Timeline/ Metrics
Decrease employee turnover	Facilitate regular training and opportunities for development	Reduce by 4% in first year

Below, explain in 350-525 words:

• why these objectives are appropriate for the project.

• why these metrics and timelines are appropriate for your strategic plan.