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Aitana Inc. produces different kinds of prescription drugs. Owing to the popularity of these drugs, the management decides to diversify the company's portfolio by entering

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Aitana Inc. produces different kinds of prescription drugs. Owing to the popularity of these drugs, the management decides to diversify the company's portfolio by entering into a new market segment. It chooses to manufacture organic baby formulas. The marketing team that was successful in selling the prescription drugs failed to attract a significant

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