Ajara is a second$-$year student at Lethbridge College. She has an interesting idea that she intends to explore. It is a unique hygiene skincare product for babies. She believes that the market opportunity is at least $$50$million within Canada, and even bigger in the US $($~ $$500$million$).$ She is an expert in product development and quite skilled on the technical aspects of soap and lotion production.

Ajara has never had any exposure to entrepreneurship nor this course. She has fears that her limited understanding of economics, business, strategy, and law could be a problem. She hires you as a consultant to help think through a few important steps she needs to take to set up this business. She agrees to pay you $$100/$hour for $10$ hours work.

You are about to meet Ajara on your first consultation. You have had a phone call to get the introductions out of the way.

Questions:

What are some questions you need to ask Ajara to better understand her idea?

Sketch an outline of specific sequential steps you believe Ajara needs to take to transform her idea into a business.