ake a moment to reflect on each question before answering to provide a solid response. Do not number your responses. This is to be an academic style paper with a cover page (with proper headings and page number), body (full paragraphs with in-text citations), and a reference page. An introduction and conclusion should also be present.

1. Are you more motivated to make purchases by emotion or reason? Explain with an example.

2. Share a time when you were persuaded to buy something you did not set out to buy.

3. What tactic(s) did the salesperson use or advertisement project that caused you to change your mind? (Be sure to support the tactic(s) with evidence from the reading or research you have done.)

4. Then share a time when you were well-informed through an advertisement or salesperson presentation prior to making a purchase.

5. What tactic(s) were used to confirm in your mind you were making the right decision? (Be sure to support the tactic(s) with evidence from the reading or research you have done.)