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Al evaluar la adecuacidad de los canales y medios de comunicacin a utilizar en una campaa, proyecto o programa es importante seleccionar aquellos que nos

Al evaluar la adecuacidad de los canales y medios de comunicacin a utilizar en una campaa, proyecto o programa es importante seleccionar aquellos que nos permitan "llegar" mejor a la audiencia de inters. Esto se refiere al concepto de: impacto alcance especificidad efectividad

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