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Alan Rubin separated motivations for using media into instrumental and ritualistic viewing. Explain each type of viewing and provide examples of both from your own

Alan Rubin separated motivations for using media into instrumental and ritualistic viewing. Explain each type of viewing and provide examples of both from your own life. Which type of viewing do you think is most impactful, and why?

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Instrumental Viewing Instrumental viewing refers to the use of media for a specific purpose or goal This type of viewing is taskoriented and individua... blur-text-image

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