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Alaska Air Group announced the acquisition of Virgin America on April 4 th , 2016.You are asked to determine, based on publicly available (external) data,

Alaska Air Group announced the acquisition of Virgin America on April 4th, 2016.You are asked to determine, based on publicly available (external) data, whether or not this was likely a value enhancing acquisition for the shareholders of Alaska Airline.

What is an estimation of the premium offered.Given the average premium offered is 25% of the target's pre-acquisition market value, what does the premium offered by Alaska Airline suggests regarding the likelihood that this was a value enhancing acquisition?

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