Question
Alaska USA Federal Credit Union and Global Credit Union have proposed merging. Is this a wise strategic move? Provide presentation on the current banking industry
Alaska USA Federal Credit Union and Global Credit Union have proposed merging. Is this a wise strategic move? Provide presentation on the current banking industry and offer suggestions on what the companies need to consider if they do go forward with the merger.
First, the aim of the project isn't just to analyze a past decision but also to make helpful recommendations. Second, an acquisition in and of itself is not a "strategic problem." So what was the problem or concern Alaska USA was trying to address by acquiring Global CU? Or are there resulting problems or issues Alaska/Global need to address to successfully complete the acquisition?
Connect the presentation above to the following readings:
-Creating Corporate Advantage by David J Collis and Cynthia A Montgomery
-Growing Beyond The Core Business by McKinsey&Company
-How Technology is Redrawing The Boundaries of the Firm by The new-look corporation.
-Vertical Integration 2.0: An Old Strategy Makes a Comeback by Ken Favaro
-Corporate Strategy is a Fool's Errand by Freek Vermeulen
Also answer the following and connect to the readings above as well:
Discuss current competitive advantage of AK USA and Global CU - sales is service, service is sales, relationship based
Risk involved with decision to buy Global Credit Union
Corporate culture and customer retention impacts
Impacts to members, such as new fees, increased rates
People choose CUs for current services offered
Final recommendation based on research
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