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Alba Company is considering the introduction of a new product. To determine the selling price of this product, you have gathered the following information: The

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Alba Company is considering the introduction of a new product. To determine the selling price of this product, you have gathered the following information: The direct material per una $2.000 The direct labor per unit $2.450 The variable manncturing cost per unit $1,800 The total fixed manufacturing costs $1,750,000 The variable selling and administration cost per unit SI 246 The total fixed selling and administration costs 5484.000 If the company requires tate of return 18% on an investments and 55,500,000 investments are needed. The total direct materials available to be used in the productions in $2,000,000 Required 1. If the company uses absorption conting approach to cost-plus pricing compute: .. The unit product cost. b. The markup percentage c. The selling price per unit, 2. Assume that the company is considering the introduction of other new product. If the target-selling pesce per unit 57,500 and the company investing $7,000.000 10 purchase equipment needed to produce 630 units. If the company requires rate of return on investments 1856. compute the target cost per unit 3. Assume Alba produces 2 products. The first product is the unique one and Alba is the only company that produces this product, whereas several companies produce the second product and there is a strong competition in the market regarding this product. Which pricing approach is better applicable for pricing of each product, and why

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