Alba Company produces two products. The first product is a unique one and Alba is the only company that produces it. So, Alba controls the market of this product. The second product is produced by several companies. As such, there is a strong competition in the market regarding this product. As you are the management accountant of Alba, the CEO asked you to 1) write a short essay (around 200 words) explaining the following points: The factors that affect pricing decision in general. b. Which pricing approach is better applicable for pricing each product, and why? The advantages and disadvantages of using each pricing approach. 2) Assume that Gulf Air Company provides two types of travel tickets, the first one is provided during Covid-19 period where Gulf Air is the only company that works in the market and the second one is provided in the normal conditions where many airline companies are operating in the market. As you are the management accountant of Guld Air, which pricing approach you use to price the travel tickets? and, why? For the toolbar, press ALT-110 (PC) or ALT+FN+F10 (Mac)