Albertsons is aiming to provide a consistent and distinctive omnichannel customer experience, both in-store and through digital channels. As one of the first grocery stores to start online delivery back in the 2000s, Albertsons has always been ahead of the curve when it comes to eCommerce.

Now as they consider the grocery industry today, Albertsons is thinking beyond speed and convenience. They want to inspire their customers on what to cook for dinner, offer them multiple ways to shop, and serve up personalized, relevant content wherever they can.

Starting with the existing data, Albertsons realized the poor quality of search results in terms of accuracy and relevance. This naturally contributed to the high bounce rates Albertsons was also experiencing. They wanted to turn this around by elevating the customer experience and increasing basket size.

You have been appointed as digital marketing manager in this company. You need to suggest the followings

1. Suggest him the best online search engine portal (3 marks)
2. How to design his website to attract more customers (7 marks)
3. Design a subscription plan to increase the customer base (5 marks)