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Alejandro has created a line of small and intense chocolates. He has found a way to give the user the satisfaction of a regular chocolate

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Alejandro has created a line of small and intense chocolates. He has found a way to give the user the satisfaction of a regular chocolate candy but with its small size, there are far fewer calories. He feels there are many potential customers. Would micromarketing work well for his business? Why or why not? No. Micromarketing is no longer practiced for consumer goods. Yes. Micromarketing is ideal for miniaturized products. No. Micromarketing is for highly customized products with small segments. Yes. Until the business can grow, micromarketing works until large scale is required. What is the third step in developing a target market? Selecting a variable within the base. Decide which segments to target. Narrowing the market. Rank the segments in order of attractiveness

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