Alejandro is an account manager with Frito$-$Lay. He serves a geographic region that includes about $300$ customer accounts. Alejandro uses a tablet computer when meeting with store managers so he can input information about anticipated orders directly into Frito$-$Lay's enterprise resource management software system. This system is also utilized by the various manufacturing plants that produce products so they can accurately plan and forecast the amount of product to be produced. This is an example of $q,$ integration.

$$ customer

measurement

demand$-$supply

material and service supplier