Alex owns and operates a toy store in her local community, and she is looking for ways to adapt her store to the changing retail environment while still maintaining the goal of being a shop deeply rooted in the community. Which of the following actions is the best fit for Alex's business goals?

Group of answer choices

Begin a marketing campaign to appeal to kids and parents

Franchise her store to be in more locations

Curate a unique product assortment, including local brands

Invest in research and development