"Alexa"-a virtual assistant artificial intelligence technology developed byAmazon [in view of its extensive impact on the user's (and surrounding) rights, privacy and security], reinstates India's need for the following:

(A)re-assessing its law and policy-making approaches on data breach.

(B)revisiting the scope of CSR, which should extend beyond accounting for mandatory and statutorily imposed expenses to more socially / culturally responsive corporate behaviour and public interface. Do you think the use of "Alexa" or other virtual assistants as feminine name or feminine voice, or the subject matter of how they are advertisedneeds to be re-thought in light of the above advocacy for more substantive CSR?