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Alexander Industries is considering purchasing an insurance policy for its new office building in St . Louis, Missouri. The policy has an annual cost of

Alexander Industries is considering purchasing an insurance policy for its new office building in St. Louis, Missouri. The policy has an annual cost of $10,000. If Alexander Industries doesnt purchase the insurance and minor fire damage occurs, a cost of $100,000 is anticipated; the cost if major or total destruction occurs is $200,000. The costs, including the state-of-nature probabilities, are as follows:
Damage
None Minor Major
Decision Alternative s 1 s 2 s 3
Purchase insurance, d 110,00010,00010,000
Do not purchase insurance, d 20100,000200,000
Probabilities 0.940.050.01
(a) Using the expected value approach, what decision do you recommend?
The best decision using the Expected Value approach is
not to purchase
insurance, with an expected cost of $
7000
.
(b) Using the indiffence probabilities below, calculate the utility for $10,000 and $100,000. Let the utility of $0 be 10 and the utility of $200,000 be 0.(Note: Because the data are costs, the best payoff is $0.)
Cost Indifference Probability
10,000 p =0.99
100,000 p =0.70
Cost Utility
$010
$10,000
99
$100,000
221
$200,0000
(c) Using the utilities and indifference probabilities for the insurance defined in part (b). What decision would you recommend?
purchase
(d) Which method would you recommend to a risk adverse decision maker? Why?
Use the
expected utility
approach. The other approach may result in a
high
-risk decision, where the decision maker is exposed to a $
loss.
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