Alexander is the CEO of a newly formed events-planning corporation, King George Events Ltd. ("King George"). King George was founded in the wake of the covid-19 pandemic, with the goal of capitalizing on the public's renewed interest in attending concerts, festivals, and dance parties after nearly two years without these types of events. King George's business plan is below.

King George Events Ltd.

Business Identity:King George Events Ltd. Plans high quality musical events for sophisticated city dwellers.

Target Market:Young professionals residing in Ottawa who enjoy attending live events and want to socialize now that public health rules on gatherings have been relaxed.

Revenue streams:King George will receive its revenue through the sale of tickets to concerts, festivals, and dance parties that will be organized in Ottawa throughout the summer and fall of 2021. Revenue will also be generated through the sale of food, alcohol, and merchandise at events.

Marketing activities:King George will market its events through social media, partnerships with brand influencers, radio advertisements, and billboards.

Expenses: Payment for venue rentals, events and liquor permit fees, payments to artists and performers, insurance, food and liquor purchases, and staff wages.

Team and Key Roles:CEO, Events Planning Lead, Artist Relations Specialist. Events staff to be hired via a temp agency.

Milestones: King George will organize one major event per month from July to December 2021.

create a Legal Risk Management Plan for King George Events Ltd. that identifies legal risks and evaluates them. Discuss which risks should be avoided, reduced, transferred, and retained. Explain your reasoning for why you decided to deal with these risks in this way.