Question
Alexandra recently moved to a new city and is trying to find a new bank. She visits several places to judge the overall appearance and
Alexandra recently moved to a new city and is trying to find a new bank. She visits several places to judge the overall appearance and professional of the facility (also known as the servicescape) and finally chooses a financial institution. Alexandra was trying to overcome the ______ aspect of services.
- A. homogeneity
- B. perishability
- C. customer contact
- D. intangibility
- E. inseparability
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International Finance The Markets And Financial Management Of Multinational Business
Authors: Maurice D. Levi
3rd Edition
0070376875, 978-0070376878
