Question
Alger Inc. manufactures six models of leaf blowers and weed eaters. Algers budgeting team is finalizing the sales budget for the coming year. Sales in
Alger Inc. manufactures six models of leaf blowers and weed eaters. Algers budgeting team is finalizing the sales budget for the coming year. Sales in units and dollars for last year follow: Product Number Sold Price ($) Revenue LB-1 14,700 32 $ 470,400 LB-2 18,000 20 360,000 WE-6 25,200 15 378,000 WE-7 16,200 10 162,000 WE-8 6,900 18 124,200 WE-9 4,000 22 88,000 Total $1,582,600 In looking over the previous years sales figures, Algers sales budgeting team recalled the following:
a. Model LB-1 is a newer version of the leaf blower with a gasoline engine. The LB-1 is mounted on wheels instead of being carried. This model is designed for the commercial market and did better than expected in its first year. As a result, the number of units of Model LB-1 to be sold was forecast at 250% of the previous years units.
b. Models WE-8 and WE-9 were introduced on July 1 of last year. They are lighter versions of the traditional weed eater and are designed for smaller households or condo units. Alger estimates that demand for both models will continue at the previous years rate.
c. A competitor has announced plans to introduce an improved version of model WE-6, Algers traditional weed eater. Alger believes that the model WE-6 price must be cut 30% to maintain unit sales at the previous years level.
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